The Qualité Tourisme™ approach

In order to constantly improve visitor satisfaction and the services they provide to their socio-professional partners, the local authority and the general public, many Tourist Offices have introduced an internal quality approach: Quality Tourism™.

In order to gain recognition for this continuous improvement in services, these quality approaches are based on dedicated standards or benchmarks.

The Quality Tourism™ mark

©Quality tourism: Qualite Tourisme logo

The Qualité Tourisme™ mark, created by the State, is the only State mark awarded to tourism professionals for the quality of their welcome and services.

It is the recognition of the continuous service quality improvement initiatives put in place by Tourist Offices. An audit is carried out every 5 years.

By the end of 2026, the Qualité Tourisme label will be replaced by the Destination d’Excellence label. In addition to the quality of our welcome and services, this label aims to further raise the standards of the sector in terms of eco-responsibility. Our Tourist Office is on its way to Destination d’Excellence!

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Vignoble Nantais Tourist Office in Clisson

From quality to progress, the Tourist Office is the driving force behind its destination. This is part of the drive to get the Tourist Office to think about quality of service, customer experience and customer satisfaction on a destination-wide scale.The Office de Tourisme du Vignoble Nantais in Clisson has obtained the renewal of the Qualité Tourisme™ mark in 2022. And this for 5 years.

What guaranteesThe Qualité Tourisme™ brand?

The Qualité Tourisme™ brand brings together under a single banner the quality initiatives of a wide range of tourism operators in France: hotels, tourist residences, holiday villages, campsites, restaurants, cafés and brasseries, tourist offices, seasonal rental agencies, places to visit and outdoor activities. It is a guarantee of trust and quality of service between professionals and visitors.

A Tourist Office that has obtained the Qualité Tourisme™ mark guarantees:

A warm welcomeWarm

A staffAttentive

ControllingForeign languages

ServicesCustomised

InformationClear and precise

Taking into accountYour opinion

Cleanliness and comfortInsured

The discoverya destination

Qualité Tourisme™ offers a number of advantages

Among its many advantages:

Allows us to better meet customer expectations
Enhances recognition of the Tourist Office’s missions, the quality of its work and its professionalism
Enhances the attractiveness of the Vignoble Nantais area
Encourages service providers to get involved in this type of initiative
Offers all visitors and holidaymakers, secondary residents and local residents – a range of innovative services that are renewed and enhanced each year: ticketing (visitor sites, activities, shows, etc.), multi-activity passports, guided tours, new boutique products focusing on local produce.

In addition, it is constantly improving the efficiency of all its services and reinforcing the entrepreneurial management of the Tourist Office with a :

Improving services for service providers. Firstly, through regular consultation during personalised appointments and general information meetings. Then there are working sessions by sector of activity and training sessions involving Tourist Office staff. In addition, we make regular visits to establishments and new tourist offers in the destination.
Growth in the number of overnight stays in commercial accommodation and in receipts from tourist tax. This helps to lighten the burden of running the Tourist Office on public finances.
The desire to make quality a value shared by all members of the team. To achieve this, we are deploying the necessary resources to maintain the Tourism Quality Mark and ensure the long-term future of the quality management system.

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