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Key figures

Discover key tourism data thanks to the START network: Regional tourism statistics. Analyses, visitor numbers and trends to help you better understand the clientele in the Vignoble Nantais.

Understand and follow Tourism in the region

Tourism is an important sector for our region’s economy, and having a tourism observation system is essential for both private and public players.

ThePays de la Loire regional observatory and thedepartmental observatory run by Loire-Atlantique développement produce reports on visitor numbers, studies and analyses, including the regional tourism observatory reports, which can be consulted online.

Key tourism figures
  • In the Pays de la Loire region
    • 7th most popular destination for French travellers
    • 101.4 million overnight stays
    • 14 million visitors to tourist attractions
    • 428,136 tourist beds (market accommodation)
    • 14% international overnight stays

    Find out more on the Pays de la Loire region website.

  • In the Loire-Atlantique department
    • France’s 6th most popular tourist destination
    • 31.9 million overnight stays
    • 24% international overnight stays
    • 116,000 tourist beds (market accommodation)
    • 191 Accueil Vélo © services

    Find out more on the Loire-Atlantique Développement website.

Key figures In the Nantes vineyards

The Destination Vignoble Nantais Tourist Office collects tourist numbers from volunteer service providers in its area of responsibility and manages the “StaRT” network (Regional Tourism Statistics).

This tool makes it possible to target customers more effectively and adapt the tourism offering, monitor trends in different markets, redirect promotional policies and evaluate actions undertaken.

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